50 Strategies to Attract Young Readers

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Editorial and NIE strategies that involve families in encouraging young people to read, the most powerful way to create future newspaper readers.
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How to measure your coverage of the young, by Michael Smith, Managing Director of the Media Management Center of Northwestern University in the United States.
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What’s working and what isn’t in using the latest technology to link young people to newspapers. The session includes a 10-country study of the "Blog-SMS-iPod Generation" by Evelyne Bévort, Deputy Director of the French media research foundation CLEMI, and how newspapers working with web and radio create a winning formula, by Berthold Brunsen, the Managing Director of bremen 4u GmbH + Radio in Germany.
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Results of the Front Page Project, in which some of the world’s leading newspapers changed page one to appeal to a 10-year-old, by François DuFour, Editor in Chief of Play Bac Presse newspapers in France, and Aralynn McMane, Director of Education and Development for the World Association of Newspapers.
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The profit and long-term pay-off in young readership from "journalist for a day" programmes, by Bettina Reicher, Managing Editor for Youth and Education at Der Standard in Austria.
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Lessons from magazines for attracting the youngest adults -- 19- to 24-years -- by David Hepworth, Creative Director of Development Hell in the United Kingdom.
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A session on total "youth-think", or "youth on every page," featuring Danièle Fonck, Deputy Director General of Editpress in Luxembourg, Jennifer Carroll, Director of News Development for Gannett in the United States, and Ricardo Kirschbaum, Editor General of Clarin in Argentina.